The Fifth Elephant 2012

Finding the elephant in the data.

Everything you wanted to know about internet analytics - to infinity and beyond.....

Submitted by Sandeep Amar (@sancalls) on Wednesday, 4 July 2012

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Technical level

Advanced

Section

Data Analytics

Session type

Lecture

Status

Submitted

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Total votes:  +5

Objective

This session will give a complete overview of internet data and analytics:

  1. Publishers/Website data: Google Analytics, Omniture, Internal analytics
  2. Audience measurement: comScore, Nielson, compete, quantcast, effective measures, hitewise...
  3. Ad server analytics: campaign evaluation, re-targeting data
  4. Real time analytics: chartbeat
  5. heap-map/usability data: Mouseflow, clicktale
  6. Social data: FB insights, twitter insights
  7. Adwords(SEM) data
  8. Adsense data

Description

This session will give a complete overview of internet data and analytics:

  1. Publishers/Website data: Google Analytics, Omniture, Internal analytics
  2. Audience measurement: comScore, Nielson, compete, quantcast, effective measures, hitewise...
  3. Ad server analytics: campaign evaluation, re-targeting data
  4. Real time analytics: chartbeat
  5. heap-map/usability data: Mouseflow, clicktale
  6. Social data: FB insights, twitter insights
  7. Adwords(SEM) data
  8. Adsense data

Speaker bio

Sandeep Amar is the Head of Operations - Marketing /Audience and Analytics at Times Internet Limited. Sandeep carries with him 15 years rich experience in fields as diverse as Marketing, Brand communications, analytics, search engine optimization and social media marketing. He has worked with Citigroup India, Zee Telefilms Ltd, The Hindustan Times and the Times of India Group. With his Head of Marketing hat, he heads the complete brand campaign for all Indiatimes properties and with his Head of Audience hat, he leads the Analytics, Retention and engagement and SEO efforts for entire Indiatimes portals. Sandeep is an alumnus of FMS, Delhi, from where he did his MBA with specialization in marketing management. Sandeep is also a Six Sigma Black belt in quality. His blogs can be read at: http://www.internetevolution.com/archives.asp?section_id=687

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